Oral Health Insights Report

Letter from our CEO

Today, I am proud to share with you Proclaim’s 2024 “Oral Health Insights Report.” This comprehensive study reveals crucial data about the oral health habits of American adults and their far-reaching implications on systemic health.

Alarmingly, our report highlights that 61% of people say their primary care physician does not discuss oral health with them regularly, and many, consequently, are unaware of the significant connections between poor oral health and serious conditions like heart disease and cognitive disorders, including Alzheimer’s and dementia. These findings underscore the urgent need for more patient-physician communication, whole-body education and a stronger preventative approach in healthcare to mitigate future health crises – and undue financial burden on patients.

At Proclaim, we believe that prevention is the key to better health outcomes. By improving an age-old daily practice like flossing, using disruptive technology to automate and personalize the experience, we can help people build healthier habits that can actually be enjoyable. It is our hope, with this report, we can help bridge the knowledge gap and empower individuals to take control of their health.

Together, let’s challenge the status quo and work towards a future where preventative care is a priority for all.

Heberto Calves
Proclaim Health, CEO

The Flossing Paradox

88% of people say flossing is important, yet only 43% actually floss every day.

People feel strongly about oral care routines, but there are plenty of contradictions between our perceptions and practices.

The most common reasons people skip flossing:

  • Not enough time or too busy (27%)
  • Too much effort or lack of motivation (25%)
  • Painful or bleeding gums (17%)

Even though the majority of people don’t floss daily, 31% of people say they would be less attracted to and less likely to date a potential partner because of their poor flossing habits.

do not floss daily

The Difference a Confident Smile Can Make

A healthy, confident smile is important, but societal pressures can make it hard.

don’t feel confident 
in their smile
say they feel pressure to have perfect teeth because of social media
say the increased use of video conferencing has made them more self conscious about their smile.

Healthy Habits are Hard

Forming sustainable healthy habits is challenging, but there may be hope yet.


agree that even habits that are good for them are hard to maintain.


agree they find it hard to build new habits.


agree that habits that take less than 10 seconds a day are more attainable.


agree that starting the day with a quick habit, like brushing teeth or making the bed, makes them feel more productive.

Matters of the Mouth

Top Motivators For Flossing Daily

Respondents say they would be motivated to floss daily by the following factors, in this order.

The Risk Of Heart Disease
The Risk Of Alzheimer’s
Easier And Took Less Time
Improved Appearance
People may be more likely to floss if they know how it affects their systemic health, but most people aren’t aware of the ties to oral health
Were Not aware of the link to heart disease
Were Not aware of the link to Alzheimer’s

A Silent & Costly Epidemic

Not only is there a lack of education around systemic health, but treatment is not accessible.
said that an unexpected health problem could wipe out their savings.
Not only is there a lack of education around systemic health, but treatment is not accessible.
said their primary care physician does not talk to them about oral health.
said they do not talk about preventative health.
said that healthcare costs too much.
worry about unexpected health problems regularly due to the financial implications.